Trump Hotel Uses Wi-Fi to Connect Guests to 24/7 News
By Monica Link October 30, 2013 9:00 amreprints
Trump International Hotel and Tower Chicago is connecting it guests to news 24 hours per day.
In a partnership with NewspaperDirect Inc., Trump International Hotel will provide guests at the Chicago property with a special application that gives guests access to thousands of media newspapers from around the world. The PressReader app allows guests to download full-content publications, on-demand audio and translation services. The news titles span more than 100 countries.
The app is accessible on numerous devices including smartphones, tablets and e-reader devices. Guests can connect to the app by logging on to the hotel’s Wi-Fi. The PressReader app will also be available for corporate meetings and event guests at the hotel. Trump International Hotel and Tower Chicago has about 339 guest rooms, a residential tower, 53 specialty spa rooms, a health club, a restaurant and more.
“Trump Hotel Chicago is a recognized leader in the hotel and hospitality industry, and we are pleased to have PressReader associated with such a strong brand,” Igor Smirnoff, vice president of digital for NewspaperDirect, said in a statement. “We feel their guests will really appreciate and benefit from the amount and selection of content we provide, which also delivers on the reading preferences of guests who are more mobile and digitally engaged. We believe our partnership with Trump Hotel Chicago is a great avenue for demonstrating that.”
NewspaperDirect provides its application services to numerous businesses and organizations. It has partnerships with about 3,000 publishers from 100 counties. The company has provided its services for more than 15,000 businesses.