Google to Open Production Studio in Chelsea Media Hot Zone


Hollywood on the Hudson is getting a new star.

YouTube announced plans this week for a creative studio in Chelsea, a neighborhood at the forefront of Manhattan’s production (and post-production) boom. The video-sharing site will open its 25,000-square-foot digs at 22 West 21st Street in October 2014.

22 West 21st Street
22 West 21st Street

The studio will allow filmmaker members of the Google-owned site’s ad revenue-sharing program to make professional-grade videos on site. DNAinfo reports that artists will have to apply through YouTube’s Creator Residency program for the opportunity. The studio will feature editing and voice-over suites, sound stages and camera sin addition to training programs.

YouTube already has similar facilities in London and Tokyo. It also runs a studio carved out of a 41,000-square-foot space in Los Angeles. The Chelsea studio will be close to the post-production house Company 3 and SAE Institute, both at 218 West 18th Street. The site–the internet’s third most popular, per Alexa–will also count its parent company, based at 111 Eighth Avenue, as a neighbor.