Everlast Worldwide is swinging into 42-52 West 39th Street.
The creator of boxing merchandise relocates from its Midtown South offices to the 175,000-square-foot building, known as the Menswear Building, with a 10-year, five-month, 12,582-square-foot leasing of the third floor at the 18-story building.
“They do apparel and sporting goods, which is a clear fit for the building, and they are a great credit tenant,” said David Levy of Adam & Company Real Estate, who represented the landlord, 42-52 West 39th Street LLC. “It was a nice and easy kind of deal.”
Everlast designs, manufactures, licenses, and markets boxing, mixed martial arts, and fitness-related sporting goods equipment, as well as apparel, footwear, and accessories for men, women, and youth. The company also sells protein bars, supplements, energy bars, vitamins, and energy shots.
Jacob Golomb, the seventeen-year-old son of a tailor, founded Everlast in the Bronx in the spring of 1910. When customers told him that the bathing suits he sold didn’t last through one summer, he created the company name Everlast, suggesting durability and craftsmanship, and boxers have relied on the gloves he created ever since… so the story goes.
Everlast joins notable tenants Perry Ellis, WearFirst and Castlewood Apparel in the building, with availability remaining on floors four, seven and 16.
“We’re looking for more tenants like this,” Mr. Levy said, noting that asking rents are $39 per square foot.
Jonathan Anapol of Prime Manhattan Realty represented the tenant. Mr. Anapol did not immediately return calls seeking comment.