Moed de Armas & Shannon To Head Herald Center Renovation
In the pantheon of great New York City squares, Herald Square doesn’t rate very highly. Without the international renown of Times Square or the hip, downtown vibe of Union Square, Herald Square has been relegated to Manhattan’s mid-market chain shopping district.
And while nearby buildings have attracted some of the trendier bargain retailers, like Uniqlo and H&M, Herald Center at 1293 Broadway has had to content itself with Modell’s, Payless Shoes and the New York State DMV. (We’re guessing that Imelda Marcos, who once owned the building with her Philippine strongman husband—through front men Joseph and Ralph Bernstein—wouldn’t have deigned to buy shoes there.)