Senor Frogs Hops Into Times Square
Michael Ewing Feb. 18, 2013, 11:55 a.m.
Senor Frog’s is set on opening a 21,000-square-foot flagship location in New York.
The Mexican-themed bar and grill will be opening their most northern location to date. The chain, known for its bar scene and burritos, has set up locations in dozens of tourist destinations in Las Vegas, Orlando, Myrtle Beach and throughout the Caribbean and Latin America.
“Senor Frog’s wanted a US flagship and [is] a natural fit for Times Square,” said Joshua Strauss, a broker from RKF. “42nd Street has tremendous traffic from tourists [and] office workers. They were seeking a big space with incredible exposure and signage which 11 Times Square offered.”
“The space has a 40-foot high storefront with a marquee, which will allow [Senor Frog’s] to create an exciting entrance on 42nd Street,” added Mr Strauss. The restaurant will have a 3,000-square-foot ground floor space with an 18,000-square-foot lower level.
Mr. Strauss was joined by his colleague Andrew Connolly in representing the landlord, SJP Properties, in the transaction. Jordan Cohn and Bruce Shepard of SCG Retail represented Senor Frog’s.
“We were seeking restaurants and entertainment [tenants] that needed a large block of space and understood how to make a vertical space work,” said Mr Strauss. “When SJP Properties built the building, they did a wonderful job of anticipating a retailer’s needs. Among many other features, the lower level has 18-foot ceilings which will allow for a very dramatic space for Senor Frog’s.”
“Between Microsoft, Senor Frog’s, and Global International Foods, and a lease out for the final space with a large financial institution, the entire base of the building is committed,” concluded Mr. Strauss. “It was an incredible effort.”