No sooner did Extell Development file permits for a new 1,550-foot residential tower on the corner of 57th Street and Broadway then scaffolding started to go up around one of the final properties comprising Gary Barnett’s little west side assemblage that will be home to the city’s tallest tower. On Friday morning, The Observer happened to be out for a stroll on the crosstown boulevard when we noticed construction workers assembling a sidewalk shed, the first sign of construction commencement.
A source close to Extell confirms that demolition will soon begin on 1780 Broadway, a 12-story building that was once home to BF Goodrich. At the time, this corner of Gotham was known as Automobile Row during the Gilded Age. Because of an agreement with the city’s Landmarks Preservation Commission, the facade of 1780 Broadway must be retained as part of any new building, so this will presumably be a careful deconstruction.