Revving Up Mercedes House: As Rentals Get Off to a Fast Start, Two Trees Wants to Rename 11th as West End Avenue


Who would want to live all the way out on 11th Avenue, at 54th Street, no less? What’s there? Nothing! Except the Mercedes House, where the answer to first question appears to be: everyone!

According to Two Tree’s Asher Abehsera, the second phase of the massive Far West Side development have been renting faster than a sports car, with more than half of the units gone since coming on the market a little over two months ago. So far, 174 of the 384 units have been leased, and move-ins are under way—without the help of any outside brokers, Mr. Abehsera said.

“I don’t know that other people have done 170 apartments at market-rate prices with no outside brokers in two and a half months, that’s probably a big deal,” he said.
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