Moda Operandi Moves Its Operations to 315 Hudson Street
Daniel Edward Rosen July 11, 2012, 3:33 p.m.
Moda Operandi, an online retailer of ready-to-wear goods, is moving into its own Hudson Square area office space.
The firm will be moving from its current offices at 72 Madison Avenue to 315 Hudson Street, where it will take a 24,882 square foot space for a portion of the fifth floor.
Brett Greenberg, managing director of Jack Resnick & Sons, the owner of the building, represented the firm in-house.
Cushman & Wakefield’s Owen Hane represented Moda Operandi in the deal. Asking rents in the building are in the mid-$40s-a-square-foot. The lease is for 10 years.
Calls to Mr. Hane were not returned by press time.
315 Hudson Street, a 427,972-square-foot Class B office building, just recently completed extensive renovations to its lobby and is currently pursuing LEED certification, Jack Resnick & Sons announced in a press release.
The Moda Operandi lease brings Jack Resnick & Sons’ Hudson Square portfolio, which includes 250 Hudson Street, to 100 percent occupancy, the company announced today.
That rate, however, could change. 315 Hudson Street expects to have 52,000 square feet of availability by the fourth quarter of 2013.
The space was freed up after Amsco Publishing, a publishing firm, had scaled back its space from a full-floor to a half-floor.
“We were impressed with their business model and the executives and we think they are a great tenant,” said Mr. Greenberg.
Moda Operandi was launched in 2011 by Áslaug Magnúsdóttir and Lauren Santo Domingo, a former executive at Gilt Groupe and a contributing editor at Vogue, respectively.
The site curates a “exclusive online designer trunkshows” that gives its customers access to handbags and shoes, among other luxury items.
The “pretailer” is among the latest in a line of fashionable businesses to move their base of operations to the Hudson Square area.
Fashion designer Tory Burch took two floors (at a total of 80,000 square feet) at 35o Hudson Street, while designer Jen Kao took 9,715 square feet at 10 Hudson Street and fashionista Phillip Lim took 25,000 square feet at 304 Hudson Street. All of those buildings are owned by Trinity Real Estate.