Stranger & Stranger, a liquor branding and packaging design company based in London, has taken the penthouse space at 42 Greene Street as its new SoHo office, The Commercial Observer has learned.
The company will be moving from its old address at 250 Lafayette Street for 1,800 square feet in the Zar Properties-owned building. The length of the lease is for 5 years. Asking rent was $65 a square foot.
Scott Bennett of Prime Manhattan Realty represented Stranger & Stranger in the deal. David Zar of Zar Properties represented the company in-house.
Mr. Bennett did not respond to voicemails requesting comment. Stranger & Stranger did not immediately respond to an email.
Stranger & Stranger will be moving into a space that was formerly occupied by Kelly Van Gogh, a celebrity hair colourist and stylist.
When news of her departure spread, a several offers flew in for the penthouse space, said Mr. Zar.
“It was phenomenal how quickly we found someone,” he added.
Eventually Stranger & Stranger beat out three other offers for the space.
The company’s new office will feature wide open loft space with large, open windows facing Greene Street.
Stranger & Stranger, which is headquartered in London, will be joining a decidedly international tenant base at 42 Greene Street which includes British newspaper and website The Daily Mail and Israeli dancer-slash-baker Ron Ben-Israel.
“I would joke we should put up an EU flag in front of the building,” said Mr. Zar.