Canuck Sighting! Joe Fresh Opening in Esprit’s Flatiron Space

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110fifth Canuck Sighting! Joe Fresh Opening in Esprits Flatiron Space The much-watched Canadian retailer that recently landed on Fifth Avenue with a splash of red and white, is opening its second New York City location, multiple sources told The Observer. 

Joe Fresh, a Gap-lite clothing line most commonly found in Canadian grocery stores, is moving into the former Esprit space at 110 Fifth Avenue in the Flatiron district. The roughly 15,000-square-foot space in the Stamford White-designed building, best known for its spectucular architecture and huge arched windows, is something of a flagship spot for the area, said retail brokers not familiar with the deal. 

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“That space truly launched the Flatiron District,” said Newmark Knight Frank’s Jeffrey D. Roseman. The area’s first fashion retailer, Emporio Armani, leased space in the Stamford White-designed building in the ’90s, according to Mr. Roseman. A boomlet was to follow, with Paul Smith, J. Crew and Zara.

But the district took a particular hit during the recession. “Flatiron was struggling for a little while,” said Prudential Douglas Elliman’s Faith Hope Consolo. “But it’s starting to come back.  

PBS Real Estate’s Laura Pomerantz did not respond to requests for comments; nor did the broker for the space, Cassidy Turley‘s Adam Ardise

lkusisto@observer.com