Investment Firm Doubles Space in RFR’s Seagram Trophy

Aviva Investors North has doubled its space in the coveted Seagram Building.

The asset-management firm will take the entire 21st floor totaling 17,519 square feet for 10 years at 375 Park Avenue, Crain’s reports. Asking rents in the building, which is controlled by RFR Realty, are some of the highest in the city, or $125-plus a square foot.

Aviva North, which is the North American division of a British investment firm with offices all over the globe, first moved into the building a year ago. The company will bring employees from as far away as its headquarters in Des Moines, Iowa, to fill the newly expanded space.

“They had a division whose lease at the Chrysler Building was expiring, and they also brought folks from Iowa to New York,” said Chris Kraus, of Jones Lang LaSalle, who represented the tenant, along with Eric Reimer. “It was primarily organic growth.”

Steve Morrows of RFR Realty represented the landlord in-house.