Chinese Broadcaster Leases ‘Dramatic’ Floor at 1540 Broadway
William Alden July 12, 2010, 5:15 p.m.
Chinese broadcast company Xinhua has carved out a perch for itself atop 1540 Broadway, the Times Square tower that CB Richard Ellis Investors bought last year for $355 million.
According to a release issued Tuesday afternoon, July 6, by CBRE, Xinhua has leased 18,600 square feet, the entire 44th floor, which it will use as both offices and television studios. The deal brings the occupancy of 1540 Broadway up to 84 percent, which seems to bode well for the commercial market generally. Howard Fiddle, vice chairman of CBRE, described Xinhua’s new home in glowing terms.
“The 44th floor is a special floor,” he told The Observer. “A big section of it is double-height. It’s one of the most dramatic pieces of office space in Manhattan.”
Mary Ann Tighe, Eric Deutsch, Jason Pollen, Christie Harle and Chris Levinson, also of CBRE, represented the landlord with Mr. Fiddle. John Ryan and Paul Mas of Jones Lang LaSalle repped the tenant.
He said he’s excited to be leasing to Xinhua, which was represented in the deal by Jones Lang LaSalle, and which Mr. Fiddle said is a “very, very recognizable name” in China and around the world. He expects that the company, which will mark its territory with an antenna fastened to the building’s roof, will use the space to broadcast content back to China, rather than to American television.
The building itself presented a minor obstacle to the deal. The 45th floor, which isn’t used as office space, houses the machine room. It’s noisy, and Xinhua studios need silence.
“I know more about soundproofing than I ever thought I would,” Mr. Fiddle said.