Serious Sucre! Payard Opening Shop on West Houston

Last summer, Payard Patisserie and Bistro ended its more-than-a-decade-long run serving up feats of confectionary invention to Upper East Side socialites. Though third-generation pastry chef François Payard has since been opened a chocolate boutique on the fourth floor of the Mauboussin jewelry shop on Madison Avenue, his new shop in Greenwich Village promises to rival the scope of his earlier bistro and patisserie.

The 8,000-square-foot bakery and cafe on West Houston Street will come to a neighborhood that is, as Sierra Realty‘s Peter Braus remarked, “renowned for its great culinary personalities.” Sierra is the exclusive broker for the Y&H-owned building. Ruth Shnay, also of Sierra, represented Mr. Payard, along with independent broker Nevin Danziger, in the negotiations for the 15-year lease.

The New York Times had news of the deal on March 5.