Shiseido, Japan’s largest cosmetics company, began selling skin lotion in 1897. The lotion, Eudermine, is still sold today, though the company has expanded into just about every other beautifying sector imaginable. Shiseido’s American subsidiary, meanwhile, is renewing its Third Avenue headquarters, just down the street from where beauty competitor Avon recently secured a major lease at 777 Third.
John Mambrino and Nicholas Farmakis of Studley represented Shiseido in the 35,000-square-foot deal. The landlord, Paramount Group, was represented in-house by James VanderVliet.