Health Care Spin Doctors Expand at SL Green’s 521 Fifth

Mark Krueger & Associates is a firm devoted to what it calls health care constituencies relations. In other words: regulatory agencies, medical groups, patient advocacy organizations and the media. Its Web site boasts knowledge of “the regulatory process and key players involved” and its ability to “implement activities that support the approval process to help bring a product to market.” Favorable coverage in The New York Times and The Wall Street Journal after disappointing clinical results is another highlighted selling point.