Fly Deal: Levi’s Makes MePa Rumors Reality with New Store

The gods of denim will soon be squeezing into the meatpacking district. With a new lease on West 14th Street, the Levi’s store will be stocked full of skinny jeans to accommodate a “mecca for savvy, creative and artistic consumers,” as Levi’s vice president Joelle Maher put it. (O.K., possibly it will have other jeans, too.)

The 2,616-square-foot store will open next fall in the recently reconstructed 414 West 14th Street, owned by the Carlyle Group and SITT Asset Management. The Carlyle Group’s Mark Schoenfeld attributed the area’s retail boom, in part, to recent developments such as the Standard Hotel and High Line, both “attracting more than 100,000 people to the area in a given week.” Neighbors include the Apple store, Hugo Boss, Stella McCartney, Puma, Diane von Furstenberg, Scoop, Vince and Tory Burch.

Both the owners and Levi’s were represented in the deal by Laura Pomerantz of PBS Real Estate.

GlobeSt.com and the New York Post had news of the deal last week.

egeminder@observer.com