TABOOLA, Inc. has inked a deal in the Flatiron District, it was announced last week.
The world’s leading content distribution and monetization platform will be moving into a 6,142-square-foot office at 44 West 18th Street to house the company’s general and executive offices. Its New York office is one of company’s three largest offices, the other two being in London and Tel Aviv, Israel.
Taboola has serviced several notable publishers like The New York Times, Bloomberg, BusinessWeek, BBC, TMZ, and The Hollywood Reporter, among many more prominent media companies.
“44 West 18th Street is located in the renowned Flatiron District, which is experiencing ongoing demand from many tech companies that want to be located in the heart of New York City’s tech hub,” said James Buslik, principal of Adams & Co.
“TABOOLA is a perfect fit for the building and this area of Manhattan.”
Mr. Buslik was the exclusive broker for the landlord, Forty Four Eighteen Associates. Jared Freede, a broker with CBRE, was on the opposite side of the table, representing Taboola.
The details of the deal were not disclosed, but the asking rent was $44 per square foot and the lease was set for five years.
The company’s name is a play on the term Tabula Rasa. The mathematics term is defined an attempt to solve an equation without built-in variables. Taboola says the term describes its mission to “change the way users around the world discover content that they love by constantly redefining relationships between users and videos.”