The personal grooming chain European Wax Center inked a 10-year lease on a 1,900-square-foot-store at 222 East 34th Street in the newly developed residential building The Anthem, The Commercial Observer has learned.
Other tenants to recently sign at the Murray Hill building include the local gym empire Crunch and Drybar, a salon capitalizing on the current craze for blowouts, making the 25-story, 480-unit The Anthem a one-stop shopping destination for personal improvement.
Winick Realty Group Managing Director Hal Shapiro and Associate Director Josh Siegelman represented the tenant and landlord, Rosebud Associates. “Murray Hill is a young, vibrant and affluent area of Manhattan and this influx of beauty and fitness tenants is a reaction to the unique needs of the neighborhood,” Mr. Shapiro said in a prepared statement.
European Wax Center, which offers face, body and nether regional waxing for men and women, has 420 locations across the country. The Murray Hill branch will be its sixth Manhattan location when it opens this spring.