NuvoTV Moves to W&H Properties’ 501 Seventh Avenue
By Alessia Pirolo November 8, 2012 4:45 pm
reprintsNuvoTV, the first English-language cable network geared toward bi-cultural Latinos in the United States, is moving its New York office to the fifth floor of 501 Seventh Avenue.
The company has inked a four-year lease on a 5,449-square-foot, pre-built suite with landlord W&H Properties. Asking rent was $48 per square foot.
Created about eight years ago and headquartered in Glendale, Calif., nuvoTV currently reaches more than 30 million homes. It was the first cable network to air an English-language sitcom with an all-Latino cast and creative team, Nickelodeon’s The Brothers García. Recently it partnered up with Jennifer Lopez who will appear in the shows of the networks and manage marketing and program production with her production company, Nuyorican Productions.
The New York office of nuvoTV is moving just a few blocks south, from its current space at 450 Seventh Avenue between 34th and 35th Streets to 501 Seventh Avenue, which is located between 37th and 38th streets.
“You wouldn’t have seen media firms such as nuvoTV moving to the area surrounding the Broadway Office Corridor even a few years ago,” said Anthony Malkin, president of Malkin Holdings, which supervises W&H Properties. “But the neighborhood has been transformed into a vibrant 24/7 office destination, recognized for its exceptional convenience. Those factors, combined with the multi-million-dollar upgrades W&H has carried out at 501 Seventh Avenue and the other four buildings in our Broadway Office Portfolio, are attracting a wide range of media and other creative firms to our tenant rosters.”
Jamie Katcher of Cushman & Wakefield (CWK) represented nuvoTV in the lease negotiations. Harry Blair, Sean Kearns, and Kelli Mekles of Cushman & Wakefield represented the landlord.
apirolo@observer.com
