Grubb & Ellis was purchased out of bankruptcy by BGC Partners last week and merged with another brokerage firm, Newmark Knight Frank. The integrated entity, which many industry experts say will become a new power in the real estate services industry, is being called Newmark Grubb Knight Frank.

Although from a branding standpoint brokers at Grubb & Ellis said they appreciate BGC’s decision to retain some portion of the company’s identity in the new moniker, they claim it is an ode to a partner long forgotten. Read More