What's in a Name?

What's in a Name?

Fans Push for ‘Beastie Boys Square’

Paul's Boutique Album Cover (1989)

In 1989 the Beastie Boys featured a photo of the corner of Ludlow and Rivington streets in the Lower East Side as the cover art for their critically-acclaimed album Paul’s Boutique.

Now Community Board 3 is reportedly considering naming the intersection “Beastie Boys Square” thanks to an online petition launched by Brooklynite LeRoy McCarthy. Read More

What's in a Name?

Douglas Elliman Makes Another Plea on Name Change

Howard Lorber and Dottie Herman

Dear Google, please refresh your cache:  the city’s largest residential brokerage has dropped “Prudential” from its name.

The former Prudential Douglas Elliman returned to its roots as Douglas Elliman last month after it was reportedly unable to strike a new licensing agreement for the name “Prudential.”

The Douglas Elliman name, originated along with the firm in 1911, has been adopted by all of the company’s businesses, including its commercial real estate arm, and the firm redistributed a statement today saying so, perhaps as a rebuttal to multiple media failings to follow suit on the change. Read More

What's in a Name?

After Nearly 120 Years, Exit Sonnenblick Goldman

Steve Kohn.

After acquiring the majority interest in Sonnenblick Goldman in 2007, Cushman & Wakefield Sonnenblick Goldman is dropping the name in a move that a spokesman told The Mortgage Observer is designed to merely “align its services globally.” The group will now be known as the Equity, Debt & Structured Finance practice.

The move doesn’t involve any personnel changes, the spokesman said. Read More