Lease Beat

225varick

Digital Video Company Expands in Hudson Square

Splashlight Photographic and Digital Studios has signed a five-year lease for 14,000 square feet at Trinity Real Estate’s 225 Varick Street, it was announced today.

The company also occupies 63,000 square feet on the third floor of Trinity’s 1 Hudson Square. Asking rents for 225 Varick are $45 per square foot. Read More

Hudson Square

350hudson

Hip To Be Square: Only Thing Slowing Leasing Activity in Hudson Square is Lack of Space

Perhaps better known as the gateway to the Holland Tunnel, the burgeoning Midtown South submarket Hudson Square has, in recent years, begun to attract the type of creative tenants that in previous years flocked to neighboring Chelsea and NoMad.

Dominated largely by Trinity Real Estate, with its centuries-old real estate tradition, the market’s other owners have started to cater their properties to an exciting new breed of tenant, and a neighborhood improvement plan is not far behind. Read More

The Sit-Down

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Let There Be Real Estate: Trinity Real Estate President Jason Pizer on tending Queen Anne’s Assets

Trinity Church boasts over three centuries of landownership in New York City, dating back to 1705, when Queen Anne gave a 250-acre land grant in what is now Hudson Square to the parish. Bounded by Greenwich Street to the west, Avenue of the Americas to the east, Houston Street to the north and Canal Street to the south, Hudson Square has more recently benefited from Midtown South’s increasing popularity with the creative class. Jason Pizer, president of Trinity Real Estate, spoke with The Commercial Observer last week about Trinity’s presence in the market, the evolution of Midtown South and the future of Hudson Square as rezoning stands to revitalize the neighborhood once again.

Read More

Lease Beat

350hudson

Pepsi Leases First Manhattan Office Space

PepsiCo has signed a five-year lease for 19,800 square feet on the second floor of 350 Hudson Street, it was announced today. It will be the food and beverage company’s first office space in Manhattan.

Asking rents in the building are currently $58 per square foot, according to Jason Pizer, president of Trinity Real Estate, the landlord. Asking rents are up from the time the Pepsi lease was signed, he added.

The building at 350 Hudson Street, completed in 1927, is owned by Trinity Real Estate. The nine-story, 335,066-square-foot building’s tenants include PR Newswire. The building also incorporates ground floor retail space for Pret-a-Manger and Hale & Hearty Soups, among others. Read More

Lease Beat

Courtesy of Trinity Real Estate

iN DEMAND Renews at 345 Hudson Street

iN DEMAND has renewed their lease in Hudson Square.

The entertainment company will continue to occupy their 50,000 square foot office in Trinity Real Estate’s 345 Hudson Street. The company is known for being a leader in providing transactional entertainment through television, such as Video on Demand (VOD) and Pay Per View (PPV). Read More

Lease Beat

Adidas will set up a showroom at 435 Hudson Street in Manhattan (photo: oct on Flickr)

Adidas Lands at Hudson Square

International athletic apparel company, Adidas, signed a 10-year, 15,220-square-foot lease at Trinity Real Estate’s 435 Hudson Street. The space will be used by the company’s US-based marketing team as a showroom and event venue.

The asking price was $65 per square foot.

The new location is a relatively short walk from Adidas’ other location at Read More

Cartography

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The Gangs of New York: Who Rules Each Manhattan Zip Code

From Washington Heights to Lower Manhattan, nearly every neighborhood includes at least a little office space.

And while it can be difficult to discern on the ground, most neighborhoods and ZIP codes have a single, predominant landlord who rules the roost.

To determine who controls each of the borough’s nearly 50 ZIP codes, we combed the portfolios of Manhattan’s 20 largest owners and drafted a turf map of sorts. In cases where none of the 20 largest landlords owned office property, such as in the Lower East Side and parts of the West Village, no victor is listed.

Gathered from each company’s official website and media liaisons, as well as the United States Postal Service, the data after the jump includes ZIP codes for single buildings as well, numbered in inset maps. Read More

Marketwatch

Midtown South.

The Big Squeeze: How Technology Start-Ups Found Midtown South, and What Happens When the Bubble Bursts

If Don Draper still ran an advertising agency, he’d have a very different Manhattan life. Instead of a dozen martinis and oysters at Grand Central every night after work, it’d probably be a quick Peroni and antipasti at Eataly before hitting the gym.

He might even be home early enough to kiss Betty and read a book to his kids. And, of course, he’d work in a fabulous open-plan office in Manhattan’s most desired commercial real estate market, Midtown South. Read More

Lease of the Week

200 Hudson Street.

French Kiss: The Romance Between Trinity Real Estate and Parisian Advertising Behemoth Havas, Revealed!

On the first day of March, Havas chief executive officer David Jones joined a conference call and webcast with the press to announce his company’s 2011 financial results.

For Havas, a French marketing services group owned by billionaire Vincent Bolloré, the year was a good one. Its revenue grew 5.4 percent to $2.2 billion, 23 percent of which came from digital and social media activity.

Then, the English businessman told the media and, in effect, the world that beginning on Sept. 1, Havas would be rebranding Euro RSCG, the largest firm in Havas’s portfolio, as Havas Worldwide. Read More

Lease Beat

350 Hudson Street. (Courtesy Property Shark)

Frenkel & Co. Renews in Hudson Square

An insurance company has renewed its lease in the increasingly media- and startup-friendly enclave of Hudson Square.

Frenkel & Co., an independent insurance company, has signed a seven-year lease renewal for 39,000 square feet on the fourth floor of 350 Hudson Street for its corporate headquarters, The Commercial Observer has learned. Read More

ICSC

The Flatiron District, one of many suggested "hot" "new" neighborhoods.

Q: The City's Next Hot Neighborhood? A: Take Your Pick

To seasoned retail brokers, the very concept of the next big neighborhood in a city that has been developed several times over is, well, naïve. Still, as The Commercial Observer recently learned, most are still looking for a reason to believe. Read More

Lease Beat

137Varick (2)

Trinity's 137 Varick Street Reaches 100%

A Trinity Real Estate-owned Hudson Square office building has reached 100 percent occupancy after it lured NYU-Poly Varick Street Incubator away from another Trinity-owned building into a bigger space, signed Paik Architecture PLLC to new office space, and agreed to give current tenant Unity Construction Development additional space, The Commercial Observer has learned.

Having met maximum capacity, 137 Varick Street now has an eclectic collection of tenants that range from Alexander Gorlin Architects, online job search company TheLadders, and Scott Jordan Furniture. Read More