By Billy Gray 5/28 1:09pm

Retail Report

wtcpath

Real Estate Pros: Opening Calatrava’s PATH Station to Events Signals Retail Struggle

When Santiago Calatrava‘s much-delayed World Trade Center transportation hub (maybe) opens in mid-2015, its mammoth concourse floor will be leased out for private events and to retail tenants staging promotional blitzes. And while retail rents between $450 and $550 a foot rival those of respectable Midtown corridors, some industry insiders think that opening up Calatrava’s Oculus concourse to parties and glorified live commercials is an ominous sign for traditional retail in the $3.74 billion project. Read More

By Al Barbarino 1/18 1:50pm

Leasing Assignments

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Cushman & Wakefield Marketing 100,000 SF Being Vacated by Pearson at 1330 Avenue of the Americas

Cushman & Wakefield has been appointed by RXR Realty as the exclusive leasing agent for roughly 100,000 square feet being vacated by Pearson at 1330 Avenue of the Americas, where ownership recently completed a capital improvement program and a rare signage opportunity awaits a prospective anchor tenant.

Floors 7 through 10, 14, 16 and 17 will come online in the 40-story trophy building in January 2014, after Pearson vacates the space, freeing up four sides of illuminated signage atop the building (the signage is currently branded “FT” for Pearson-owned Financial Times) for the new tenancy to broadcast its image into the Manhattan skyline.

“We want it to be the right image for the right company, and one that takes a meaningful presence in the building,” said William Elder, leasing director with RXR Realty.  “This is a very rare opportunity that allows for top of building signage just outside of Times Square. Read More

By Al Barbarino 11/15/12 8:30am

Lease Beat

114 West 44th Street

Advertising Firm SpotCo Signs Lease at 114 West 41st Street

SpotCo has signed a lease at 114 West 41st Street, located between Broadway and 6th Avenue in the Garment District.

The entertainment and arts advertising firm, which is relocating from 512 7th Avenue, is taking 23,402 square feet in the 22-Story, 304,000-square-foot building, on floors 18 and part of 17.

“We are thrilled to have a space that will allow us to service the entertainment community in the most contemporary way possible,” said Drew Hodges, SpotCo’s CEO, in a prepared statement. Read More

By Daniel Edward Rosen 9/11/12 7:00am

Lower Manhattan. (Photo courtesy of Joe Woolhead)

Are We There Yet? A World Trade Center Progress Report

The Silverstein Properties marketing center on the seventh floor of 7 World Trade Center has the air of a sacred vault. After entering past the sliding glass doors, visitors are greeted by a hallway lined with pictures documenting the World Trade Center’s sometimes contentious, sometimes momentous journey from somber graveyard to gleaming new development featuring state-of-the-art office space and retail.

Pictures depicting union construction workers at a 2010 protest and Larry Silverstein unveiling Jeff Koons’s balloon flower monument outside 7 World Trade Center compete for space with five LCD televisions broadcasting Silverstein promotional videos.

But the most effective marketing in the entire suite may be the building itself. Read More

By Daniel Geiger 5/02/12 8:02am

Awards

Michael Rotchford, Tara Stacom and Woody Heller

C&W Team Takes Top REBNY Honors

Tara Stacom and Michael Rotchford, executives at Cushman & Wakefield, took top honors at REBNY’s annual Most Ingenious Deal of the Year Award last night for their work representing the owners of One World Trade Center in the large office lease that was done there last year with the publishing and media giant Conde Nast.

The event, which dolls out a trio of awards, ended with three prominent women as winners, a notable result in the male-dominated leasing and sales brokerage business. Read More

By Daniel Geiger 4/10/12 8:30am

The Sit-Down

Tara Stacom.

The Woman Who Sold the World: Cushman’s Tara Stacom on Leasing at 1 World Trade Center

When The Commercial Observer caught up with Tara Stacom last year, the Cushman & Wakefield vice chairman was positively beaming about leasing opportunities at 1 World Trade Center, the 1,776-foot, 3.1-million-square-foot tower she’s been billed with filling with tenants. “I’m more bullish today than I was in 2007,” she said last year, shortly after news surfaced that Condé Nast would serve as anchor tenant at the building. “I did not think one of the first tenants would be a million-plus feet.” Last week, Ms. Stacom’s confidence in the building, which remains far from leased up, was still brimming over. She spoke with The Commercial Observer about the impact of the Condé Nast deal, how the Downtown office market fared in the first quarter and what to expect in the next quarter. Read More

By Guelda Voien 9/13/11 1:28pm

office space

Tara Stacom of Cushman & Wakefield.

The Fall Season in Downtown

“I’m more bullish today than I was in 2007,” said Cushman & Wakefield’s Tara Stacom of  1 World Trade and the outlook for the 1,776-foot tower that will offer 3.1 million square feet of Class A office space. “I did not think one of the first tenants would be a million-plus feet.”

Signing the lease with Condé Nast in May of this year was, for lack of a less hackneyed term, a game-changer for downtown Manhattan, especially as the area emerges not only from the Great Recession but from the malaise that characterized so much of the area since 9/11. Read More

By Jotham Sederstrom 9/07/10 2:28pm

The Broker Who Would Fill One World Trade

It was only two weeks until the ninth anniversary of the 9/11 terrorist attacks, and, needless to say, the woman now charged with leasing office space at One World Trade Center was dealing with a congested appointment book.

Media requests for walking tours at the building, now standing 36 stories, had reached capacity. Arrangements Read More