With a wealth of experience across industrial, retail and investment real estate, Sandy Zuckerbrot of Sholom & Zuckerbrot LLC has seen Long Island City and the rest of New York transform along with his own business. Boasting a portfolio of 1.5 million square feet occupied by tenants including Walmart, CVS, the United States government and Home Depot, the 76-year-old real estate veteran spoke with The Commercial Observer last week about the history of his 50-year-old, family-owned company, the transformation of Long Island City and a proposal to change its name to LIC.
The Commercial Observer: Give us some background on Sholom & Zuckerbrot?
Mr. Zuckerbrot: I am a co-founder of the company, which started 7/11/62, which is our good luck number. The company was initially started by two people, [myself] and Ronald Sholom, and we were partners for 33 years. We built up a company of six offices. We had offices in Long Island City, Garden City, N.Y., Manhattan at the Flatiron Building, in Hasbrouck Heights, N.J., Edison, N.J., and Parsippany, N.J. For many, many years we ran this very, very successfully, and we built up a staff of 150 sales reps and support staff.
What areas did you focus on early on?
The area of specialty, when we first started our business, was industrial real estate, and the first office we opened was in Long Island City—and in those days Long Island City was a very heavy-duty, smokestack-type industry city. So you had every conceivable type of operation.
In the early days, many, many companies in lower Manhattan were being pushed out because of the inadequate operations, terrible elevator facilities, and the difficulty moving inventory in and out. Because of the limited access they had, we were looking for more attractive facilities, and Long Island City offered the one-story building, high ceiling, easy loading. It was very costly for companies to operate in multistory buildings in Manhattan. Manhattan was a feeder to Long Island City.
As time went on, Long Island City was getting reasonably inundated with these operations, and soon we started to see New Jersey as being a feeder and started to bring companies from Manhattan to New Jersey and Long Island City.