By Billy Gray 5/01 12:27pm

Lease Beat

386 Park Avenue South

Profero Signs for 13,121 SF at Billy Macklowe’s Tech Magnet 386 Park Avenue South

The communications agency Profero signed a long-term, 13,121-square-foot lease at 386 Park Avenue South.

Sam King and Gerry Miovski of CBRE represented the tenant, which specializes in digital advertising and marketing. Paul Amrich, Neil King, Ross Zimbalist and Kerry Powers, also of CBRE, represented the landlord, a partnership between William Macklowe Company and Principal Real Estate Investors, LLC. Asking rent was between $50 and $60 a foot. Read More

By Gus Delaporte 4:00pm

Lease Beat

386parkaveso

Mobile Advertising Company to Relocate to Macklowe’s 386 Park Avenue South

Mobile advertising company MoPub will relocate to a 13,121-square-foot prebuild on the 12th floor of Billy Macklowe’s 386 Park Avenue South in June, the New York Post reported earlier this week.

The mobile company, currently based at 71 Gansevoort Street in the Meatpacking District, offers an advertising serving platform for mobile application publishers, allowing clients to manage advertising on both iPhone and Android devices. Headquartered in San Francisco, MoPub was founded by former Google and AdMob employees and is backed by venture capital groups Accel Partners, Harrison Metal Capital and Jafco Ventures.

Read More

By Michael Ewing 3/29 5:00pm

Lease Beat

Courtesy of Cornelius' Corner

660 Madison Avenue Welcomes Trevi Health Capital

Trevi Health Capital will be moving a block north in Midtown.

The specialist investment firm that provides healthcare-focused alternative asset management will be relocating their offices from 110 East 59th Street to a block north at 660 Madison Avenue. The firm will trade in their office on the 33rd floor in favor of an 8,000-square-foot space on the 15th floor of 660 Madison. Read More

By Billy Gray 2/20 3:20pm

Lease Beat

1500 Broadway

Videology Signs 16,000-Square-Foot Lease At 1500 Broadway

The digital advertising provider Videology Inc. signed a  10-year, 16,000-square-foot lease at 1500 Broadway, also known as Times Square Plaza.

Jones Lang LaSalle‘s Jim Wenk and Rhett Miller represented the tenant. CBRE‘s Paul Amrich, Patrice Meagher and Daniel Bodner represented the landlord, Zapco 1500 Investment LP.

The company will relocate to the fourth floor from the 11th floor of the Class A, 501,429-square-foot building. Fellow tenants include Disney and ABC, Hewitt Associates and About.com. Read More

By Al Barbarino 12/27/12 7:30am

Lease Beat

685 Third Ave_opt

Epiq Systems to Ink 100,000 SF Deal

Technology firm Epiq Systems is on the brink of signing a lease for roughly 100,000 square feet of office space at 685 Third Avenue, The Commercial Observer has learned.

A source familiar with the deal said it was slated to close towards the end of last week, but the deal had not closed by press time.

“A couple more days,” the source said. Read More

By Al Barbarino 12/17/12 8:00am

Sales Beat

104 West 40th Street

Princeton International Properties Pays More Than $100M for 104 West 40th Street

Princeton International Properties has purchased 104 West 40th Street from Savanna for just over $100 million, The Commercial Observer has learned.

The 210,000-square-foot Midtown Manhattan office building is located steps from Bryant Park on 40th street and Broadway.

Savanna purchased the 20-story glass and steel landmark in 2010, refurbishing it with renovated elevators, building systems, an improved lobby – and a strategy of re-leasing the vacant space at market rents. Read More

By Jotham Sederstrom 10/18/12 7:00am

The Plan

plan for web

Check Out Billy Macklowe’s New Tech Prebuilt at 386 Park Avenue South

When the William Macklowe Company acquired 386 Park Avenue South late last month, the firm’s chief executive, Billy Macklowe, wasted no time devising a plan to reposition the 20-story asset, from a building filled with legacy tenants and multiple businesses on each floor to an oasis in Midtown Manhattan for that market’s rapidly growing number of tech startups, media companies and full-floor corporations. But aside from the renovations, Mr. Macklowe and a leasing team headed by CBRE Vice Chairman Paul Amrich created a program at the 270,000-square-foot building, including a pair of 13,000-square-foot, full-floor prebuilt offices designed to house the city’s next big thing. Last week, Mr. Macklowe and Mr. Amrich reviewed floor plans with The Commercial Observer and explained what tenants can expect when space at the building hits the market later this week. Read More

By Daniel Geiger 8/28/12 11:49am

Lease Beat

1370 Broadway

Collection 18 Takes 32K S/F at 1370 Broadway

Fashion tenant Collection 18 has signed a lease for the top two floors at the office building 1370 Broadway, 16 and 17, which total about 32,000 square feet.

Asking rents for the space were in the $50s per square foot.

The deal came about after some nifty shuffling by the building’s leasing agents, a CBRE team led by Paul Amrich, Neil King and Mike Movshovich. Read More

By Daniel Edward Rosen 8/14/12 10:51am

Lease Beat

685 Third Avenue (photo courtesy of CoStar)

Salesforce.com Swaps Grand Central Spaces, Takes New Office at 685 Third Avenue

Salesforce.com has inked a 10-year lease for 74,349 square feet at 685 Third Avenue, the TIAA-CREF-owned office building in the Grand Central area.

The tech company, which offers cloud-computing services, will be taking a much larger office than the 16,350 square foot office space it currently has at 2 Grand Central, which it will be vacating in favor of 685 Third Avenue.

Cushman & Wakefield’s Gus Field represented Salesforce.com in the deal.  Read More

By Daniel Geiger 7/24/12 7:30am

Lease Beat

1385 Broadway

Shunning MTS, M5 Networks Comes To 1385 Broadway

Joining a growing list of tenants disuaded from Midtown South because of the neighborhood’s rising rental rates and scare availability, M5 Networks has signed a lease to relocate to 1385 Broadway.

The company will take 23,000 square feet, the 435,000-square-foot building’s entire seventh floor, where asking rents are in the $40s per square foot. M5 will be moving from 245 West 17th Street in Chelsea, where it had about 14,000 square feet. Read More

By Michael Ewing 7/16/12 7:00am

Lease Beat

Courtesy of Photobucket

IIG Capital Inks Deal at 1500 Broadway

IIG Capital LLC has inked a deal to expand its lease at 1500 Broadway. The finance trade firm will now occupy 5,679 square feet in Tameres Realty’s prime Times Square building.

“[Their] growth was due to a new business line [that] they have added,” said Paul Amrich, vice chairman of the New York tri-state region division Read More

By Carl Gaines 7/12/12 7:00am

The Plan

P:projectssav_104w40A21-VOXTest-Fit_9th Fl_VOX option A (2)

Savanna Strips for Vox Media, Verge, In Agressive W. 40th St. Expansion Gambit

Sometimes, even in a city like New York, less can prove to be more. Such was the case when growing tech firm Vox Media went looking for its first permanent home in Manhattan. In the end, in a deal brokered by CBRE’s Neil King and Paul Amrich, D.C.-based Vox settled on nearly 17,000 square feet of space in Savanna’s 20-story, landmarked building at 104 West 40th Street—the entire ninth floor and part of the eighth. The firm was initially interested in Midtown South, but was drawn to Savanna’s space by its stripped out, loft-like interiors and proximity to Bryant Park, though other touches, such as a modernist mural in the lobby by artist Sarah Morris, didn’t hurt. After the jump, Cooper Kramer, a vice president at Savanna, talks to The Commercial Observer about Vox Media’s plans for the minimalist, tech-friendly space. Read More

By Michael Ewing 7/09/12 8:30am

Lease Beat

Courtesy of The Egge Adventure

2 Grand Central Tower Fills 42nd Floor

ED&F Man have signed a ten-year lease for an office in Rockwood Capital’s 2 Grand Central Tower.

The commodities, logistics, and risk management services firm will grab 22,014 square feet spanning the entire 42nd floor and some of the 41st floor. The firm is in the process of moving in with small work being done Read More