Lease Beat

Tech Firm Takes Full Floor at 386 Park Avenue South

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Advertising technology firm The Trade Desk has signed a long-term lease for a relocation to the entire 13,121-square-foot 17th floor at William Macklowe Company’s 386 Park Avenue South.

The company expects to relocate from its current 12 West 27th Street offices to its new Manhattan headquarters at the 260,000-square-foot Class A building this fall. Read More

Lease Beat

CRE Tech Service Provider Leases Space on West 36th Street

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View the Space is taking more than 7,000 square feet in Herald Square Properties and Davis Companies‘ 142 West 36th Street, Commercial Observer has learned.

The commercial real estate software company, which claims the largest library of commercial real estate videos in the world, is taking the entire 12th floor in the 116,000-square-foot building, marking the first tenant to move into the new Mufson Partnership-designed pre-built offices between Broadway and Seventh Avenue. Read More

Lease Beat

Media Company Takes Full Floor at Macklowe’s 386 Park Avenue South

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Advertising and marketing communications agency Lowe Campbell Ewald has signed a 10-year, 13,121-square-foot lease at William Macklowe Company’s 386 Park Avenue South, Commercial Observer has learned.

The subsidiary of Interpublic Group of Companies takes the entire 15th floor in the renovated 20-story Midtown South office building, located on the corner of Park Avenue South and Read More

Lease Beat

Apparel Supplier Inks Deal at 1370 Broadway

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Intradeco Apparel has signed a lease for the entire 16,787-square-foot seventh floor at Normandy Real Estate Partners1370 Broadway, The Commercial Observer has learned.

The apparel supplier will pay rent starting in the mid-$40s per square foot, according to data from CompStak. Asking rents in the building are approximately $50 per square foot, according to listings on TheSquareFoot. Read More

Lease Beat

ICR Signs On at 685 Third Avenue

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Integrated Corporate Relations, a financial communications consultancy, will relocate to 685 Third Avenue, The Commercial Observer has learned. The company has signed a 10-year lease for the entire 22,372-square-foot second floor at the East Midtown property.

Asking rent for the second floor space was $55 per square foot but ICR will pay starting rent of approximately $50 per square foot, according to data from CompStak. A listing on Agorafy indicates asking rent for the 22nd floor at the TIAA-CREF-owned building is $68 per square foot. Read More

Lease Beat

Etrali Signs Lease at 1500 Broadway

Etrali Trading Solutions, a French company, has signed a seven-and-a-half-year lease for 5,837 square feet on the 19th floor of 1500 Broadway, The Commercial Observer has learned.

Starting rent for Etrali’s lease is in the mid-$50s per square foot, according to data from CompStak. An Etrali employee confirmed the deal, citing an expiring lease at the company’s current 225 Liberty Street location and better financial terms as motivation for the relocation. The company expects to move into its new Times Square space next month. Read More

Lease Beat

Law Firm Expands at W&H Properties’ 1350 Broadway

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Tarter Krinsky & Drogin LLP has signed an expansion at W&H Properties1350 Broadway, the landlord announced last week. The law firm, which moved to the building in 2007, increased its presence by 35 percent and will now occupy a total of 37,609 square feet across three floors.

“Tarter Krinsky & Drogin has been a tenant at 1350 Broadway during a period in which we have transformed the property in a $53-million, top-to-bottom upgrade program,” said Anthony Malkin, president of Malkin Holdings, which oversees the W&H portfolio, in a prepared statement. “This expansion demonstrates that we’ve delivered on our promises and ensured the highest levels of tenant satisfaction.” Read More

Lease Beat

Regus Continues New York Expansion at 104 West 40th Street

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Office space provider Regus has signed a long-term, 30,000-square-foot lease on the fourth and fifth floors at 104 West 40th Street, continuing the company’s aggressive expansion in New York.

“We’re really looking to expand on the west side of Manhattan, filling in the dots of where we aren’t,” Grant Greenberg, spokesman, told The Commercial Observer, adding that an exact opening date has not been nailed down but late 2013 or early 2014 is likely. Read More

Lease Beat

Leasing Activity Remains Steady at Boston Properties’ 510 Madison

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Financial services tenants have been flocking to Boston Properties510 Madison Avenue and three recent deals indicate interest remains high, despite triple-digit rents. The Canada Pension Plan Investment Board, 400 Capital Management and Prosiris Capital Management have all signed 10-year, 11,500-square-foot full floor deals in the building, a source familiar with the transactions confirmed with The Commercial Observer. Read More

Lease Beat

IPG Subsidiary Gotham Inc. Inks 25,000-SF Deal at 104 West 40th

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Advertising behemoth IPG expanded its Bryant Park-Herald Square corridor holdings with subsidiary Gotham Inc.‘s 25,000-square-foot lease at 104 West 40th Street.

The boutique wing of the ad company’s new digs are blocks away from IPG’s offices at 100 West 33rd Street, the site of a 100,000-square-foot expansion last year, and 1400 Broadway, where IPG in April inked a 90,000-square-foot deal. Read More

Lease Beat

Tiger Global Management Joins Triple Digit Rent Club

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Tiger Global Management is the latest to break the triple digit threshold for commercial space in the city.

Following Ruane, Cunniff & Goldfarb Inc., which signed a deal in late May, the investment management firm will be taking a massive 32,000-square-foot space in the prized Plaza District 9 West 57th Street. The building, owned by Sheldon Solow, is known for its breathtaking views and the ability to demand close to $200 per square foot. Read More

Lease Beat

Profero Signs for 13,121 SF at Billy Macklowe’s Tech Magnet 386 Park Avenue South

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The communications agency Profero signed a long-term, 13,121-square-foot lease at 386 Park Avenue South.

Sam King and Gerry Miovski of CBRE represented the tenant, which specializes in digital advertising and marketing. Paul Amrich, Neil King, Ross Zimbalist and Kerry Powers, also of CBRE, represented the landlord, a partnership between William Macklowe Company and Principal Real Estate Investors, LLC. Asking rent was between $50 and $60 a foot. Read More