Lease Beat

Etrali Signs Lease at 1500 Broadway

Etrali Trading Solutions, a French company, has signed a seven-and-a-half-year lease for 5,837 square feet on the 19th floor of 1500 Broadway, The Commercial Observer has learned.

Starting rent for Etrali’s lease is in the mid-$50s per square foot, according to data from CompStak. An Etrali employee confirmed the deal, citing an expiring lease at the company’s current 225 Liberty Street location and better financial terms as motivation for the relocation. The company expects to move into its new Times Square space next month. Read More

Lease Beat

Videology Signs 16,000-Square-Foot Lease At 1500 Broadway

1500 Broadway

The digital advertising provider Videology Inc. signed a  10-year, 16,000-square-foot lease at 1500 Broadway, also known as Times Square Plaza.

Jones Lang LaSalle‘s Jim Wenk and Rhett Miller represented the tenant. CBRE‘s Paul Amrich, Patrice Meagher and Daniel Bodner represented the landlord, Zapco 1500 Investment LP.

The company will relocate to the fourth floor from the 11th floor of the Class A, 501,429-square-foot building. Fellow tenants include Disney and ABC, Hewitt Associates and About.com. Read More

Lease Beat

IIG Capital Inks Deal at 1500 Broadway

Courtesy of Photobucket

IIG Capital LLC has inked a deal to expand its lease at 1500 Broadway. The finance trade firm will now occupy 5,679 square feet in Tameres Realty’s prime Times Square building.

“[Their] growth was due to a new business line [that] they have added,” said Paul Amrich, vice chairman of the New York tri-state region division Read More

Power Broker

Too Small? Too Big? Just Right.

444 Madison Avenue.

It may have been the kind of problem every tenant wishes it had, but for Wasserman Media Group it was a problem nonetheless.

Only a few months had elapsed since the firm had signed on at the start of the year to take roughly 7,000 square feet on the fourth floor of the midtown office tower 444 Madison Avenue, and already it was clear to Wasserman’s executives that they had significantly miscalculated the company’s needs. Read More