Just a few years ago, the NoMad district was more like a no-man’s land, made up of a less-than-pretty arrangement of gritty wholesalers, hair salons and counterfeiters.
Some of that persists, but the before-and-after contrast with the new wave of retailers and clientele in the neighborhood couldn’t be starker, as its boundaries with the similarly much-improved Flatiron District begin to blur.
“They’re starting to blend into each other,” said Michael Azarian, director of retail leasing at Massey Knakal. “The neighborhood has seen a flood of new boutique office tenants, [and] new residential and hotel developments that have been catalysts for change.”
Brookfield Office Properties announced today that it has signed leases with eight fast casual restaurants at Brookfield Place (formerly World Financial Center) in the Financial District.
The on-trend restaurants are: Chop’t Creative Salad Company, Dig Inn Seasonal Market, Dos Toros, Little Muenster, Num Pang, Skinny Pizza, Sprinkles Cupcakes and Umami Burger. The locations will operate on a 600-seat dining terrace that is currently under construction at the complex, which is in the midst of a $250 million overhaul.
The Commercial Observer reported last summer that Brookfield was in negotiations with several retail tenants they’d hoped would fill a 200,000-square-foot portion of the four-building, eight-million-square-foot compound at the edge of Battery Park City. The dining terrace will go above a 24,000-square-foot marketplace reminiscent of Eataly.