Los Angeles-based fashion company Civilianaire has signed a 10-year lease at 53-55 East Houston Street on the corner of Mott Street in Nolita.
The new denim concept brand, which was founded by the principals of Lucky Brand Jeans, will occupy 1,250 square feet on the ground floor and a 400-square-foot basement.
This will be the first New York City location for Civilianaire, which has several stores across southern California.
It was some time around 2010 when Grant Greenspan—a 50-year-old real estate broker to denim makers in the 1980s and 1990s—came around to his company’s view that investing in a building in Midtown South would be, shall we say, a financially prudent decision.
His company, the Kaufman Organization, had been considering the acquisition of 183 Madison Avenue and 100-104 Fifth Avenue, but both buildings came with risk.