Grand Openings

Lego’s Flagship Store to Soft Open This Week [Updated]

Inside the new Lego store at 200 Fifth Avenue, as of  last week.

Lego’s New York City flagship will soft open at 200 Fifth Avenue this Friday at 11 a.m., according to a spokeswoman for LEGO Systems, and the grand opening is scheduled to span Columbus Day weekend.

The toy manufacturer is a couple of months behind schedule as it was supposed to soft-open in mid-July and then officially open over the course of a weekend in August, DNAinfo reported in April.  Read More

Lease Beat

Lego Signs Lease For Flagship At 200 Fifth Avenue, Store Will Cozy Up To Eataly

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LEGO Systems has inked a 10-year lease for 7,703 square feet of retail space at 200 Fifth Avenue. The company behind the beloved children’s building blocks projects that the new flagship will open in January 2014, and in a building that for 75 years was known as the International Toy Center before L&L Holdings bought it in 2009, the New York Post reported.

L&L’s David C. Berkey and Andrew Wiener represented the building in-house, while Cushman & Wakefield‘s Jonathan Scibilia and Andrew Kahn represented the toy tenant. Read More