The stylish spinning studio SoulCycle broke into New York real estate through an inauspicious channel: Craigslist.
In 2006, co-founder Elizabeth Cutler was scouring available spaces on the go-to online destination for scalped tickets, used furniture and anonymous hookups. “We couldn’t get a broker to call us back,” Ms. Cutler said. “I told [co-founder]Julie [Rice], one day, people will actually call us.”
The Bedford Avenue pizzeria La Nonna will add a second Williamsburg location after signing a 15-year lease for 3,761 square feet at the luxury rental building 184 Kent. The pie slinger will join Soul Cycle (which opens this weekend), Pudge Knuckles Coffee and Pure Cleaners in the waterfront property’s 18,000-square-foot retail base.
The tenant represented itself in the transaction. Geoff Bailey of TerraCRG represented the landlord, JMH Development. Mr. Bailey said asking retail rent is $65 a foot.
SoulCycle will be opening their first Brooklyn location at 184 Kent Avenue.
The luxury indoor cycling boutique, a subsidiary of Equinox, has inked a fifteen year deal for 4,300 square feet on the ground floor of a new residential building in Williamsburg.
“I targeted SoulCycle as an ideal tenant for the space and made the Read More