ICSC 2013

Cycling Success: SoulCycle to Quadruple Real Estate Footprint

EleVen By Venus Williams S/S 2013 Presentation Behind The Grey Goose Blue Door

The stylish spinning studio SoulCycle broke into New York real estate through an inauspicious channel: Craigslist.

In 2006, co-founder Elizabeth Cutler was scouring available spaces on the go-to online destination for scalped tickets, used furniture and anonymous hookups. “We couldn’t get a broker to call us back,” Ms. Cutler said. “I told [co-founder]Julie [Rice], one day, people will actually call us.” Read More

Lease Beat

SoulCycle Opens First Location in Brooklyn

Courtesy of Fortis Propert

SoulCycle will be opening their first Brooklyn location at 184 Kent Avenue.

The luxury indoor cycling boutique, a subsidiary of Equinox, has inked a fifteen year deal for 4,300 square feet on the ground floor of a new residential building in Williamsburg.

“I targeted SoulCycle as an ideal tenant for the space and made the Read More