Lease Beat

European Wax Center Joins List Of Beauty Tenants At 222 East 34th Street

wax

The personal grooming chain European Wax Center inked a 10-year lease on a 1,900-square-foot-store at 222 East 34th Street in the newly developed residential building The Anthem, The Commercial Observer has learned.

Other tenants to recently sign at the Murray Hill building include the local gym empire Crunch and Drybar, a salon capitalizing on the current craze for blowouts, making the 25-story, 480-unit The Anthem a one-stop shopping destination for personal improvement.

Winick Realty Group Managing Director Hal Shapiro and Associate Director Josh Siegelman represented the tenant and landlord, Rosebud Associates. Read More

Lease Beat

“Blow Dry Bar” Drybar Opens at 222 East 34th Street

Image from emersonsalon.com

Drybar, a California-based chain of “blow dry bars” that offer blowouts for $40, has signed a long-term lease to open at 222 East 34th Street, The Commercial Observer has learned .

The blow dry bar (we’re debating calling it a “salon saloon”) will be taking a 1,900-square-foot space in the “The Anthem,” the newly constructed 25-story residential tower on 222 East 34th Street. This will be Drybar’s third location in the city. It already has two stores in the Flatiron District and inside Le Parker Meridien Hotel.  Read More