Power Broker

EVO’s Ira Fishman Talks About Acquiring Winoker and Growing the Family Business

Ira Fishman

Ira Fishman is walking around his office with carpet and base molding samples in his hand. EVO Real Estate Group President Dana Moskowitz wants his input on the color scheme for the company’s new offices. He says Ms. Moskowitz has better taste than him, but she wants him to weigh in on the color scheme anyway. He is her father after all.

In the end, he agrees with Ms. Moskowitz: White walls and light gray tones (including gray base) with blue accents are the way to go. Read More

Lease Beat

Shake Shack Expands at 24-32 Union Square East


Shake Shack has expanded its office space at 24-32 Union Square East by 5,739 square feet, taking the entire 10,660-square-foot fifth floor of the building.

Danny Meyer, the restaurateur behind the popular burger chain, operates his Union Square Hospitality Group from the 12-story office building, which is located within walking distance of Shake Shack’s original location in Madison Square Park.  Read More

Lease Beat

Sleepy’s to Bed Down on 34th Street


Mattress retailer Sleepy’s will open its ninth Manhattan location later this year after signing a 15-year, 8,500-square-foot lease for the second floor at 45 West 34th Street. Asking rent was $90 per square foot.

“The second floor was really the floor we were focusing on to get a retailer,” said Dana Moskowitz, president of EVO Real Estate Group, which represented the landlord, 34th Street Commercial Properties, in the deal. “It has excellent window exposure along 34th Street and I think that is what attracted Sleepy’s.” Read More


Real Estate Principals Acquire Winoker Realty Company


Less than a year after Winoker Realty President David Winoker died in a parachuting accident, a group of four New York real estate principals has acquired the firm, it was announced today.

Business partners Ira Fishman and Dana Moskowitz, both of ID Real Estate Partners, are joining in the venture with Nathan Halegua and Josh Halegua of Jonis Realty and Citi-Urban Management.

Mr. Fishman was formerly part of the Winoker Realty team, from 1998 to 2008, and was one of Mr. Winoker’s partners for seven years of his tenure there Read More