By Al Barbarino 3/12 7:30am

Lease Beat

All Digital's offerings include Smosh, hosted by Ian Hecox and Anthony Padilla

Growing Digital Firm Alloy Digital Relocates to 498 Seventh Avenue

Alloy Digital has signed a six-year, 29,416-square-foot sublease with Liquidnet Holdings Inc. at 498 Seventh Avenue in Times Square South, The Commercial Observer has learned.

The expanding digital media firm will occupy the entire 19th floor in the 880,000-square-foot, Class A building owned by George Comfort & Sons Inc. and located between West 36th and West 37th streets.  The firm is relocating from 151 West 26th Street in West Chelsea.

“Alloy Digital is one the many tech firms that have relocated to the submarket from Chelsea Market, and other areas of the city,” said Jones Lang LaSalle’s Alexander Chudnoff, who represented Alloy Digital with Dan Turkewitz. Read More

By Michael Ewing 8/20/12 7:30am

Lease Beat

Courtesy of Rew Online

Toppan Vite Inks 21K at 747 Third Avenue

Toppan Vite has inked a lease deal at 747 Third Avenue, following their parent company Toppan Printing Company America Inc.’s relocation to the building from 650 Fifth Avenue.

The printing and publishing firm will be taking 20,792 square feet in the Class A commercial office building. The office spans a portion of the sixth floor Read More

By Dan Geiger 11/25/11 9:00am

Lease Beat

The Falcon lands at 660 Madison Avenue. (Courtesy Property Shark)

EXCLUSIVE: New Hedge Signs 9,000 SF–And it Hasn't Even Launched Yet.

Falcon Edge Capital, a soon to be launched hedge fund, is taking almost 9,000 square feet at the high-end office building 660 Madison Avenue.

The firm, which will begin operations in 2012 according to reports, was formed by celebrated young investment professionals Rick Gerson, formerly of the major firm Blue Ridge and Navroz Udwadia or the well known investment company Eton Park Capital Management. Read More