With the long-awaited Barclays Center open and new residential and mixed-use development projects popping up across Downtown Brooklyn, a retail conundrum is growing along the 17-block Fulton Mall.
The national and in some cases high-end retailers moving onto the strip paint a stark contrast to the long list of mom-and-pops, local discounters and jewelry shops that once almost exclusively lined the street.
To look at the buildings neighboring it, 567 Vanderbilt Avenue is a typical four-story, mixed-use apartment building in Brooklyn. From the bricks it was built with to the upwardly mobile professionals and strollers it presumably houses, the structure is nearly identical to the other assets in that corner of Prospect Heights.
With a recent shift on the ground—characterized by relatively new restaurants like James, Cornelius and, inevitably, the Vanderbilt—sales prices in the neighborhood are rising.
But over on Vanderbilt Avenue in particular, where trendy bars and cafés pop up each week, prices are absolutely surging, in part because of Nostradamus-like predictions of basketball fans flooding the zone once the Nets start playing inside the proposed Atlantic Yards arena and, ultimately, exiting en masse from doors leading directly to the street.