Lease Beat

Drybar Will Be Offering Blowouts at Brookfield Place

Brookfield Place (Photo: Emily Assiran/Commercial Observer).

Drybar has inked a 10-year lease next to Babesta, the trendy baby boutique, at Brookfield Place, Brookfield Office Properties told Commercial Observer. The salon, with its $40 blowouts, is slated to open in the fall.

The California-based blowout specialist has taken 1,498 square feet on the second floor at the Lower Manhattan complex, Brookfield said. The rent was around $120 per square foot, according to a source with knowledge of the deal. Drybar has 42 locations open nationwide with eight of them in New York City and more on the way. Read More

Lease Beat

Bliss Moving Downtown With Brookfield Place Office Deal

200 Vesey Street.

Bliss spa is moving its offices from 75 Varick Street to Brookfield Place in a 15,407-square-foot deal, Commercial Observer has learned.

The massage, facial and pedicure chain took part of the 25th floor at 200 Vesey Street in a 10-year deal, according to John V. Wheeler, a managing director at JLL. The asking rent, he said, was in the low-$60s per square foot, and Bliss should be relocating imminently. Read More

The Sit-Down

Brookfield’s Dennis Friedrich is Forging a 7M-SF Empire—and That’s Just One Project

Dennis Friedrich is leading Brookfield Office Properties to Hudson Yards and abroad (Photo: Arman Dzidzovic/Commercial Observer).

Dennis Friedrich, the chief executive officer of the Global Office Division for Brookfield Property Partners, has come full circle.

When he started, the firm was then called Olympia & York, and was opening the World Financial Center (eventually housing Merrill Lynch and American Express). He was yearning to go into marketing, so he helped organize a symposium to lure international firms to the complex. He described it as ending up a failure. Maybe he just needed the right moment to strike. Read More

Lease Beat

Men’s Dress Shirtmaker Signs Brookfield Place Lease As Complex Officially Opens

$79 men's shirts from Kamakura Shirts (Kamakura Shirts' website).

Kamakura Shirts signed a lease at Brookfield Place yesterday, the day before the Lower Manhattan complex officially opened.

The Japanese men’s dress shirt company’s 699-square-foot space is across the hall from Equinox (opened last month) and sandwiched between a women’s fashion brand that hasn’t been announced and Time Inc.‘s lobby, Edward Hogan, the national director of retail leasing for Brookfield Office Properties, told Commercial Observer during a tour of the partially complete complex yesterday. The lease is for 10 years, he said, noting that asking rents are currently $400 to $500 per square foot. Kamakura Shirts will open in about three months. Mr. Hogan negotiated the deal for Brookfield, along with Stephen Plourde of The McDevitt Company. Craig Slosberg of JLL represented the tenant.  Read More

Power Player

Downtown Alliance’s Jessica Lappin and the Area’s $30 Billion Makeover

Jessica Lappin on the wave of new offices and retail hitting Downtown.

If you check out Jessica Lappin’s Twitter profile, the words “wife” and “mom” share space with “Prez of the Alliance for Downtown NY”—and her feed alternates between tweets about baking cupcakes for her son’s class along with development deals and interjections about income inequality.

Having a mother’s perspective might be just the thing an area like Downtown Manhattan needs to truly evolve from a parking lot of glass and steel skyscrapers to a real neighborhood with real people living and working in it. Read More

Feature

I.C.E. Hot: The Brand New Culinary School at Brookfield Place

Kitchen equipment worth $1 million was purchased for I.C.E.

“Look at these striking views of the Marina, the river, Jersey City,” said Rick Smilow gesturing at the floor-to-ceiling windows in what will be the student lounge of the Institute of Culinary Education when it relocates from the Flatiron District to Brookfield Place in mid- to late-March.

Mr. Smilow, ICE’s president and chief executive officer, is clearly smitten. He picked this location after a labor-intensive search with a team of Savills Studley brokers that he recalls involving at least 70 buildings. “There were places that would have cost less but wouldn’t have been as spectacular,” he said. Read More

Feature

Le Opening: Le District is Opening in a Month, Part of Downtown’s Culinary Revolution

OOH LA LA: Le District of Brookfield Place should be a French version of Eataly (Photo: Emily Assiran/Commercial Observer.

Hear ye, hear ye, Downtown office workers: Plan on loosening the notches on your belts in the coming months, because by the end of March (or the beginning of April), Downtown Manhattan’s dining options are about to go into the stratosphere.

The 30,000-square-foot French-themed market and 520-seat dining zone, Le District, will be opening at the newly renovated Brookfield Place in Battery Park City. It will also include a 25-seat fine dining chef’s table concept, set to open in May. Read More

Amenities

Amex Tapped to Provide Brookfield Place Perk

American Express logo

Brookfield is souping up its Brookfield Place retail complex with a concierge and other services including American Express gift cards, Commercial Observer has learned.

“We’re really looking to do something special,” said Soozan Baxter of Soozan Baxter Consulting, who is consulting with Brookfield on the project. Read More

Lease Beat

Omega, Lululemon Sign Deals at Brookfield Place

The future home of Omega at Brookfield Place. (Lauren Elkies Schram)

Omega and Lululemon Athletica have signed leases at Brookfield Place, Commercial Observer has learned.

The watch manufacturer signed a lease last month for 3,000 square feet in the winter garden below and to the side of Hudson Eats at Brookfield Place and the yoga apparel company has signed a deal for 2,993 square feet in the courtyard, next to where Jose Garces‘ Spanish tapas restaurant, Amada, will open, sources with intimate knowledge of the deals said. Omega has even listed an online job posting for a sales associate at the future store.  Read More

Market Reports

Midtown Leasing Slows With Availabilities Looming

Midtown numbers

Despite upticks in rent prices and decreased availability rates in both Class A and Class B properties in Midtown, the area moved less real estate in terms of raw square footage in the third quarter, according to the latest quarterly Manhattan office report released last week by Cresa New York.

The area between approximately 66th and 42nd Streets that the firm refers to as “Midtown North” totaled 3.8 million square feet of leasing transactions for the quarter, down from 4.9 million square feet in deals that were leased in the second quarter, 4.8 million square feet in the first quarter and 6.6 million square feet in the last quarter of 2013, the report says. Read More

Under Construction

Under Construction: Le District

Le District

HPH Restaurant Group’s 37,000-square foot “Le District” at Brookfield Place will open in stages starting in November of this year, and experiential design firm ICRAVE is working with the restaurateurs to complete the French-inspired culinary destination with four distinct sections. The designers and owners have installed several HVAC systems in the location, along with conduits and drywall, representatives for ICRAVE, the firm that previously conceived Jet Blue’s Terminal 5 at John F. Kennedy Airport and arrangements for several popular restaurants, told Commercial Observer. Chef Jordi Valles, formerly of St. Regis of Bal Harbour Resort, will lead the food options at the space with views of the North Cove Marina and the Statue of Liberty. Read More

Market Report

CompStak Q2 Report: Manhattan Office Market ‘Bullish’

Compstak graphs

The latest quarterly Manhattan office rent report from commercial lease database CompStak details a “bullish” market where new Manhattan office leases represented more than 66 percent of new leasing activity this year, versus only 54 percent in 2013.

Despite a $2.07-per-square-foot decline in Midtown South rents to $52.62, analysts pronounced all three markets healthy, citing large-scale leases at Brookfield Place and the World Trade Center, as well as notable signings like Yelp‘s 152,232-square-foot deal at 11 Madison Avenue. Read More

Lease Beat

Jane Street Inks Brookfield Place Lease

250 Vesey Street.

Jane Street Capital has signed a 15-year lease for 114,000 square feet at 250 Vesey Street, sources confirmed with Commercial Observer.

The lease covers a portion of the fourth floor and the entire fifth and sixth floors of the building. The trading firm will relocate to Brookfield Place from One Liberty Plaza, another Brookfield property. Jane Street will pay rent in the mid-$50s per square foot, one source said. Read More