Lease Beat

Martha Stewart Cafe Isn’t So Much a Cafe as It Is a Kiosk

601 West 26th Street.

Martha Stewart is opening Martha Stewart Cafe inside RXR Realty‘s Starrett-Lehigh Building, as Bloomberg News reported two days ago, but Commercial Observer has learned that the cafe is really a kiosk occupying a mere 150 square feet.

The kiosk, which will replace a seating area on the first floor in the building at 601 West 26th Street between 11th and 12th Avenues, is not enclosed and won’t have any seats, said a source with intimate knowledge of the long-term deal, which was signed within the last 30 days. There were no brokers involved in the deal. Read More

Lease Beat

Sportswear Label Under Armour Headed to Surging Starrett-Lehigh Building

The Starrett-Lehigh Building

Under Armour, maker of form-fitting sportswear, will squeeze into a new space after inking a 19,000-square-foot deal in the Starrett-Lehigh Building at 601 West 26th Street, an address primed to profit from the sizzling Midtown South market and massive Hudson Yards development.

The 10-year lease will bring the tenant to part of the 15th floor of the 20-story building occupying the entire block between 26th and 27th Streets and 11th and 12th Avenues. It’s Under Armour’s first NYC space. Read More

Lease Beat

A24 Films Set to Open Office at 601 West 26th Street

Courtesy of Gothamist

A24 Films has inked a deal for an office at the 601 West 26th Street, also known as the Starrett-Lehigh Building.

The entertainment company will be leasing a 3,100 square foot office in the 2,300,000 square foot building that occupies the entire rectangle block between 26th and 27th Street and 11th and 12th Avenue.

Shorenstein Read More

The Sit-Down

David Berkey on How 200 Fifth Avenue Became a Template for Midtown South

David Berkey.

The success of 200 Fifth Avenue has served in many ways as the template for 28-40 West 23rd Street, and no doubt many other buildings in Midtown South. The building’s developer, L&L Holding Co., guessed the popularity of the neighborhood and bet a big reinvention of the property would draw top-shelf tenants, a gamble that paid off when it landed Grey Advertising and Tiffany & Co. Now the landlord of 28-40 West 23rd Street is in the middle of a similar kind of makeover. The Cohen, Roos and Carmel families, who together own the 600,000-square-foot tower, have plans to create a roof deck and have done deals with tech companies that are invading the neighborhood in droves. After the jump, The Commercial Observer talks to Andrew Roos, a Colliers International leasing executive and an owner of 28-40 West 23rd Street. Return at 10:30 today for a second installment with David Berkey, L&L’s director of leasing. Read More