Lease Beat

Sportswear Label Under Armour Headed to Surging Starrett-Lehigh Building

The Starrett-Lehigh Building

Under Armour, maker of form-fitting sportswear, will squeeze into a new space after inking a 19,000-square-foot deal in the Starrett-Lehigh Building at 601 West 26th Street, an address primed to profit from the sizzling Midtown South market and massive Hudson Yards development.

The 10-year lease will bring the tenant to part of the 15th floor of the 20-story building occupying the entire block between 26th and 27th Streets and 11th and 12th Avenues. It’s Under Armour’s first NYC space. Read More

The Sit-Down

David Berkey on How 200 Fifth Avenue Became a Template for Midtown South

David Berkey.

The success of 200 Fifth Avenue has served in many ways as the template for 28-40 West 23rd Street, and no doubt many other buildings in Midtown South. The building’s developer, L&L Holding Co., guessed the popularity of the neighborhood and bet a big reinvention of the property would draw top-shelf tenants, a gamble that paid off when it landed Grey Advertising and Tiffany & Co. Now the landlord of 28-40 West 23rd Street is in the middle of a similar kind of makeover. The Cohen, Roos and Carmel families, who together own the 600,000-square-foot tower, have plans to create a roof deck and have done deals with tech companies that are invading the neighborhood in droves. After the jump, The Commercial Observer talks to Andrew Roos, a Colliers International leasing executive and an owner of 28-40 West 23rd Street. Return at 10:30 today for a second installment with David Berkey, L&L’s director of leasing. Read More