New York City’s estimated 5 million daily subway riders are getting access to free Wi-Fi thanks to Phoenix’s tourism organization.
In an effort to draw New Yorkers and its tourists to the city, Visit Phoenix is sponsoring the free Wi-Fi in the subway’s existing hot spots. Boingo Wireless is providing the service at select stations.
As a part of the deal, subway riders with a smartphone or tablet can log on to the Wi-Fi free of charge. Users of the service will see a 15-second video featuring highlights of Phoenix and all of his sun-filled attractions before being connected to the Internet.
“This is a great opportunity to get our brand in front of millions of eyes and remind consumers in a chilly, populous market that Phoenix is a warm, welcoming place for a winter vacation,” Melissa Gogel, vice president of marketing, tourism and communications for Visit Phoenix, said. “At the same time, in the spirit of the season, we’re giving busy New Yorkers the gift of free Wi-Fi.”
The special free offering from Visit Phoenix will run Dec. 1-31. Earlier this year, Verizon, Sprint and T-Mobile announced special Wi-Fi offers for their customers at select stations across the city’s subway system.