Doing Well by Doing Good

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That led to a passion for various forms of endurance training, from intense CrossFit sessions to triathlon training with Full Throttle Endurance, which brought her to the national triathlon championships in 2009. Last year, she picked up Olympic lifting, having recently hit 120 pounds on the snatch press and 150 pounds on the clean and jerk press, evidenced in training videos that she gladly passes along.

“I really fell in love with Olympic lifts,” she said. “It gives me such a high. I think it drew me just like affordable housing did. … There’s just not a lot of women doing it.”

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Sending three letters a week is the easy part for employees at Dane PCG. Ms. Burkhart said one of the big challenges in starting Dane from the ground up was “being the team leader you want to be.” In her case, that entails regular, but optional, offers for staff to participate in triathlons, CrossFit and Olympic lifting. Some have taken her up on it. Others, well …

“She attempts to, but I am not made for that,” Ms. Maya said. “I tell her that I’m not as strong as her. But I think it’s mental. When I watch those videos, it’s amazing.”