Despite a string of chain restaurants expanding into Brooklyn in recent years, Buffalo Wild Wings, the Minneapolis-based barbecue spot, has chosen to stay on the west side of the East River.
The casual dining chain will be taking over the entire building at 253 West 47th Street to serve up some of its famous buffalo wings and beer in a 15,000-square-foot space smack in the heart of Times Square. This location marks the latest of its New York metro region expansion, headed by the White Plains-based investment firm and franchisee Four M Capital LLC. In total, the firm owns and operates over a dozen Buffalo Wild Wings in the area.
“In Manhattan, you are often challenged by columns, low ceilings, and other characteristics that get in the way of properly representing the one-of-a-kind experience and energetic atmosphere that Buffalo Wild Wings provides,” said Michael Gleicher, a broker a Winick Realty and representative on the deal, in a prepared statement.
Primely located between Seventh and Eighth Avenues in the heart of Times Square, the restaurant will feature a 5,000-square-foot ground floor with 22-foot ceiling showcasing it state-of-the-art multimedia system. A 2,000-square-foot roof deck is also available for outdoor dining, in addition to a 2,000-square-foot mezzanine level.
“Times Square is the perfect place for Buffalo Wild Wings to plant their flagship in New York City,” Mr. Gleicher added. “The city has been waiting with excitement for a Buffalo Wild Wings to come into Manhattan and their concept will be a sensational addition to the area for sports fans, families and tourists alike.”
Mr. Gleicher was joined by chief executive officer Jeff Winick in representing the tenant. The landlord, Friedland Properties, was represented by in-house broker Aaron Prince.
As noted before, the deal follows several restaurants that have expanded into Brooklyn, including Rocco’s Tacos and Dinosaur Bar-B-Que.
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