Mark Burnett, the television producer responsible for Survivor, Celebrity Apprentice and much of today’s reality TV landscape, is enjoying a scripted rebirth with his History Channel hit The Bible. Now, the five-part, 10-hour miniseries is tied to an exhibition of biblical artifacts at 450 West 14th Street in the Meatpacking District, a neighborhood whose many reincarnations have never tilted toward the spiritual.
Kelly Gedinsky of Winick Realty Group helped arrange a license agreement with WCMG Events, the marketers of The Bible Experience, for a pop-up show that opened on Tuesday night and runs through March 28th. The installation takes up 7,500 square feet in a building that formerly housed Cudahy Cold Storage and now counts Uniqlo and Alice + Olivia as tenants.
The Bible Experience showcases artifacts including ancient Torah scrolls, Dead Sea Scroll fragments and a page from the Gutenberg Bible. Many of the objects are courtesy of the private Green Collection, which includes 40,000 artifacts and is owned by Steve Green, the evangelical Christian president of Hobby Lobby.
Ms. Gedinsky declined to comment on the cost of the license agreement, but estimated that asking rents at 450 West 14th Street, which she does not represent, are about $300 a square foot.