The company will take the entire third floor in the building, though only 10,000 square feet in the property was originally available, brokers involved with the deal said.

“They’re a growing tenant in this market and we are pleased that we were able to work out a brand new deal to take the entire floor in the building,” said Scott Brown of Newmark Grubb Knight Frank, who represented Outbrain along with Eric Zemachson.

As a result of the deal, online music platform eMusic will leave their space on the floor, allowing Outbrain to take all 25,000 square feet, said Arkady Smolyansky of CBRE, who represented eMusic along with Roger Griswold.  The duo are currently in talks to arrange a new space for the company, likely in another building.

“It’s a good fit for a creative tenant like Outbrain—just an amazing space with great infrastructure… It just had that look and feel that the tech-type of tenants are seeking,” Mr. Brown said.

Internet and new media companies, key industries feeding New York City’s growth, continue to sprout up in sections of the city once dominated by manufacturing.

The loft-style layout at 39 West 13^th Street features high ceilings and large windows for ample light, in addition to a “really cool pantry,” Brown added.  He suggested that the rent was competitive for the area, though he declined to give specifics on the numbers.

The office space also features a large kitchen and cafe area, a game room, a glass-enclosed, fishbowl conference room, and mural artwork by local New York artists, said Josh Guttman, senior vice president of Platform Sales at Outbrain.

"The market was extremely tight for the size we needed and we wanted to stay near Union Square, so we literally uncovered every stone in that area for over 6 months, until we found this gem," he said.—Al Barbarino