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	<title>The Commercial Observer &#187; View the Space Nabs Marketing/Yoga Specialist Melissa Libner Away From SL Green</title>
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		<title>The Commercial Observer &#187; View the Space Nabs Marketing/Yoga Specialist Melissa Libner Away From SL Green</title>
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		<title>View the Space Nabs Marketing/Yoga Specialist Melissa Libner Away From SL Green</title>

		<comments>http://commercialobserver.com/2012/09/view-the-space-nabs-marketingyoga-specialist-melissa-libner-from-sl-green/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 14:10:42 -0400</pubDate>
					<link>http://commercialobserver.com/2012/09/view-the-space-nabs-marketingyoga-specialist-melissa-libner-from-sl-green/</link>
			<dc:creator>Daniel Edward Rosen</dc:creator>
				
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		<description><![CDATA[<p>Fast-growing website <strong><a href="http://viewthespace.com/users/sign_in" target="_blank">View The Space</a> </strong>has poached <strong>SL Green Realty Corp.'s </strong>director of marketing to become the head of marketing for the upstart start-up, it was announced today.</p>
<p>Melissa Libner, who had worked for SL Green and its subsidiary<strong> eEmerge</strong> for nearly 12 years, is excited to be joining VTS.</p>
<p><div id="attachment_239021" class="wp-caption alignleft" style="width: 310px"><a href="http://nyocommercialobserver.files.wordpress.com/2012/09/resdsc_0086_3530.jpg"><img class="size-medium wp-image-239021" title="resDSC_0086_3530" src="http://nyocommercialobserver.files.wordpress.com/2012/09/resdsc_0086_3530.jpg?w=300" alt="" width="300" height="278" /></a><p class="wp-caption-text">Melissa Libner (R) with CBRE's Brad Gerla (photo from Real Estate Social Network)</p></div></p>
<p>"From the minute I saw their product, I knew this is where the world was heading," Ms. Libner, 35, told <em>The Commercial Observer. </em></p>
<p>Despite spending most of her career at SL Green, Ms. Libner felt she had taken her job at the REIT as high as she could.</p>
<p>"SL Green is never going to value marketing and ideas and innovation the way a start-up like VTS would, because they have so much to grow in this marketplace," she said. <!--more--></p>
<p>VTS offers "online-leasing evaluation" that showcases office and retail vacancies with high-definition video tours. The site, which was profiled <a href="http://online.wsj.com/article/SB10000872396390444900304577581871789231092.html?KEYWORDS=view+the+space" target="_blank">last week in </a><em><a href="http://online.wsj.com/article/SB10000872396390444900304577581871789231092.html?KEYWORDS=view+the+space" target="_blank">The Wall Street Journal</a>, </em>featured several vacancies operated by SL Green as its first  listings. The firm made waves in April when it poached <strong>Jones Lang LaSalle Vice President Andrew Flint</strong> away from the brokerage firm as the new head of business development for VTS.</p>
<p>Looking ahead, Ms. Libner admits that VTS needs to define the route it wants to take to get to the next level.</p>
<p>"If there is a way for us to harness this data of activity, we become the leader of information as far as market reports go and real-time market data," Ms. Libner said.</p>
<p>In addition to her new gig at VTS, Ms. Libner has pursued her love of yoga and recently became a certified Bikram yoga teacher, a passion of hers.</p>
<p>She spent the past summer teaching Bikram yoga at Hamptons Hot Yoga in Bridgehampton, NY, and is now auditioning for teaching jobs in Manhattan.</p>
<p>"My long term goal is to open my own yoga studio," she admitted. "Therein lies the real estate of my yoga, but for now I am focused on VTS and driving VTS' growth."</p>
<p><em>drosen@observer.com </em></p>
]]></description>
		<content:encoded><![CDATA[<p>Fast-growing website <strong><a href="http://viewthespace.com/users/sign_in" target="_blank">View The Space</a> </strong>has poached <strong>SL Green Realty Corp.'s </strong>director of marketing to become the head of marketing for the upstart start-up, it was announced today.</p>
<p>Melissa Libner, who had worked for SL Green and its subsidiary<strong> eEmerge</strong> for nearly 12 years, is excited to be joining VTS.</p>
<p><div id="attachment_239021" class="wp-caption alignleft" style="width: 310px"><a href="http://nyocommercialobserver.files.wordpress.com/2012/09/resdsc_0086_3530.jpg"><img class="size-medium wp-image-239021" title="resDSC_0086_3530" src="http://nyocommercialobserver.files.wordpress.com/2012/09/resdsc_0086_3530.jpg?w=300" alt="" width="300" height="278" /></a><p class="wp-caption-text">Melissa Libner (R) with CBRE's Brad Gerla (photo from Real Estate Social Network)</p></div></p>
<p>"From the minute I saw their product, I knew this is where the world was heading," Ms. Libner, 35, told <em>The Commercial Observer. </em></p>
<p>Despite spending most of her career at SL Green, Ms. Libner felt she had taken her job at the REIT as high as she could.</p>
<p>"SL Green is never going to value marketing and ideas and innovation the way a start-up like VTS would, because they have so much to grow in this marketplace," she said. <!--more--></p>
<p>VTS offers "online-leasing evaluation" that showcases office and retail vacancies with high-definition video tours. The site, which was profiled <a href="http://online.wsj.com/article/SB10000872396390444900304577581871789231092.html?KEYWORDS=view+the+space" target="_blank">last week in </a><em><a href="http://online.wsj.com/article/SB10000872396390444900304577581871789231092.html?KEYWORDS=view+the+space" target="_blank">The Wall Street Journal</a>, </em>featured several vacancies operated by SL Green as its first  listings. The firm made waves in April when it poached <strong>Jones Lang LaSalle Vice President Andrew Flint</strong> away from the brokerage firm as the new head of business development for VTS.</p>
<p>Looking ahead, Ms. Libner admits that VTS needs to define the route it wants to take to get to the next level.</p>
<p>"If there is a way for us to harness this data of activity, we become the leader of information as far as market reports go and real-time market data," Ms. Libner said.</p>
<p>In addition to her new gig at VTS, Ms. Libner has pursued her love of yoga and recently became a certified Bikram yoga teacher, a passion of hers.</p>
<p>She spent the past summer teaching Bikram yoga at Hamptons Hot Yoga in Bridgehampton, NY, and is now auditioning for teaching jobs in Manhattan.</p>
<p>"My long term goal is to open my own yoga studio," she admitted. "Therein lies the real estate of my yoga, but for now I am focused on VTS and driving VTS' growth."</p>
<p><em>drosen@observer.com </em></p>
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