The store will be taking an 800 square foot space that was previously occupied by Keesal & Mathews, a maker of home furnishings. Judson Realty LLC represented Caramel Baby & Child in the deal. Faith Hope Consolo and Joseph Aquino represented the 17 East 89th Tenants, the coop that runs the building. 

Asking rents were $330 per square foot.

Situated near private schools like St. David's, Nightingale, Spence and Convent of the Sacred Heart , Ms. Consolo said Caramel Baby & Child was a suitable fit in a family friendly area of the Upper East Side.

"It's area that is a magnet for children's apparel, from infants to teens," she said.

Neighboring stores include Armani Junior, Jacardi, J. Crew Cuts, and Brooks Brothers Children.

Ms. Consolo brokered the deal that helped Armani open its first flagship kid's store in the U.S. at 1223 Madison Avenue. That space, at 1,500 square feet, came at an asking rent of $300 per square foot.

At 1244 Madison Avenue, longtime retail tenant Keesal & Mathews' lease was up and decided not to renew it, Ms. Consolo added.

Founded by designer Eva Karayiannis, Caramel Baby & Child has stores in London and Tokyo. This will be the label's first store in the United States.

drosen@observer.com