A pair of young and tech-savvy brokers have signed a slew of new tenants for 1407 Broadway, a 1.1 million square foot Garment District building.
Yvonne Chang and Jessica Kosaric, both of The Kaufman Organization, have brokered six new leases for a cumulative tally of 10,182 square feet, the company announced yesterday.
Among the companies taking space at the building are Athel Textile, Newco Apparel Group, Inc., and 12K Apparel Inc.
The duo said they have leased out 60,000 square feet in the past year.
“When we took over the building, we wanted to start a whole new marketing campaign, primairly let the industry see the neighborhood while reaching out to people outside of New York,” said Ms. Kosaric.
The duo also turned to Twitter (www.twitter.com/1407Broadway), using the social media site to help market the space. One such Tweet detailed a listing: “2,000 SF – 3 offices, 3 divided showrooms…message me for more info pic.twitter.com/84Hd9jkk.”
“We used social media very seriously,” said Ms. Chang. “We’re very digital in trying to connect with new tenants.”
The results are showing.
Athel Textile took 2,085 square feet for an office and showroom space (Jason Shim of Furumoto Realty of NYC represented the tenant in the deal). Newco Apparel Group, a wholesale women’s apparel company, signed a 2,802-square-foot lease for office and showroom space. Indong FN New York, a Korean fashion group, took 1,978-square-feet of office and showroom space (Tammy Kim of Best One Realty represented the tenant). 12K Apparel Inc. signed a 1,504-square-foot lease for office and showroom space.
Catwalk to Sidewalk is opening its first New York office inside a 1,218-square-foot space. and the Hydrant Group signed a 595-square-foot lease.
The 42-story building is owned by the Lightstone Group. Grant Greenspan and Michael Heaner, both of Kaufman Organization, are also part of the exclusive leasing agent team for 1407 Broadway.
Ms. Chang and Ms. Kosaric expect more fashion companies to eventually sign at the “destination” building.
“Mainly it’s a destination building because of the fashion industry,” said Ms. Kosaric. “There’s a lot of buyers in-and-out, there is a lot of competitors, so people just want to be in that area.”
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