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	<title>The Commercial Observer &#187; Jimmy Choo Takes Penthouse Space at 681 Fifth Avenue for New Showroom</title>
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		<title>The Commercial Observer &#187; Jimmy Choo Takes Penthouse Space at 681 Fifth Avenue for New Showroom</title>
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		<title>Jimmy Choo Takes Penthouse Space at 681 Fifth Avenue for New Showroom</title>

		<comments>http://commercialobserver.com/2012/06/jimmy-choo-takes-penthouse-space-at-681-fifth-avenue-for-new-showroom/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 08:30:44 -0400</pubDate>
					<link>http://commercialobserver.com/2012/06/jimmy-choo-takes-penthouse-space-at-681-fifth-avenue-for-new-showroom/</link>
			<dc:creator>Daniel Edward Rosen</dc:creator>
				
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		<description><![CDATA[<p>Shoe designer <strong>Jimmy Choo</strong> has inked a lease for temporary penthouse space at <strong>681 Fifth Avenue</strong>, <em>The Commercial Observer</em> has learned.</p>
<p><a href="http://www.commercialobserver.com/2012/06/jimmy-choo-takes-penthouse-space-at-681-fifth-avenue-for-new-showroom/681-fifth/" rel="attachment wp-att-234044"><img class="alignleft size-medium wp-image-234044" title="681 fifth" src="http://nyocommercialobserver.files.wordpress.com/2012/06/681-fifth.jpg?w=139&h=300" alt="" width="139" height="300" /></a>The <strong>7,636-square-foot</strong> penthouse space will be used as a showroom for Jimmy Choo's upcoming Cruise 2013 line of fancy shoes and accessories.<!--more--></p>
<p>Jimmy Choo will be joining<strong> Belstaff,</strong> a luxury retailer that <a href="http://www.commercialobserver.com/2011/11/cushman-manuevers-chinese-wall-in-british-luxury-brand-deal/" target="_blank">moved into 681 Fifth Avenue last year</a>, as a fellow fashion tenant.</p>
<p>A<strong> Cushman &amp; Wakefield</strong> team of <strong>Bruce Mosler</strong>, <strong>Cynthia Foster</strong>, <strong>Mark Mandell</strong>, <strong>Ethan Silverstein</strong> and <strong>Ashlea Aaron</strong> represented <strong>Metropole</strong>, the owner of 681 Fifth Avenue. Asking rent for the penthouse space is $115-a-square-foot.</p>
<p>In a statement, Jimmy Choo USA CEO <strong>Brian Henke</strong> said the penthouse showroom fit its plans to unveil its latest line of shoes in a unique space:</p>
<blockquote><p>"Metropole created a hotel-like experience for our clients; as they enter the jewel box lobby at 681 Fifth Avenue they are greeted by uniformed doormen and a concierge. Once they enter our showroom Jimmy Choo’s products are displayed against the spectacular backdrop of Central Park and views of the gardens and flags at Rockefeller Center. It is truly a unique, inspiring space with soaring ceilings and filled with natural light," said Mr. Henke in a statement.</p></blockquote>
<p>After Belstaff took three floors for a total of <strong>17,505 square feet</strong> last Fall, <strong>Peregrine Financial Group</strong>, <strong>Altum Capital Management</strong> and <strong>Apex Bulk Carriers</strong> signed leases in the building, leaving the duplex penthouse space as the lone availability at 681 Fifth Avenue.</p>
<p>“The space we have been marketing is pretty dramatic,” Mr. Mandell told<em> The Commercial Observer</em>.</p>
<p>While the space has been marketed to a broad spectrum of potential users --including fashion and showroom tenants and hedge funds-- the penthouse’s Central Park views and outdoor space make it a potential new office for any user.</p>
<p>“We’ve had a lot of media-tech tenants that seem to be gravitating to the fact that the ceiling heights are great,” he said. “It’s a ‘wow’ space.”</p>
<p>The penthouse features an atrium that is 30-feet high and 15-feet-wide windows that offer views of Fifth Avenue and Central Park.</p>
<p>As ownership searched for a permanent tenant, the Cushman &amp; Wakefield team took a page out of colleague Alan Schmerzler’s book with his <a href="http://www.commercialobserver.com/2012/03/nfl-commits-to-month-long-bryant-park-pop-up-space/" target="_blank">handling of the retail space at 1095 Avenue of the Americas</a>. In March, to help market the 36,000 retail space in the Bryant Park office building, Mr. Schmerzler struck a deal with the National Football League for a pop-up store.</p>
<p>Metropole spent $20 million renovating the 95,074 square foot building, using architectural firm McKim, Meade &amp; White to spruce up the former home of the Metropolitan Museum of Art. Renovations were completed in 2010.</p>
<p>To help push the building’s “boutique office” feel, ownership offers concierge service, doormen, and “white-glove service.”</p>
<p><em>drosen@observer.com </em></p>
]]></description>
		<content:encoded><![CDATA[<p>Shoe designer <strong>Jimmy Choo</strong> has inked a lease for temporary penthouse space at <strong>681 Fifth Avenue</strong>, <em>The Commercial Observer</em> has learned.</p>
<p><a href="http://www.commercialobserver.com/2012/06/jimmy-choo-takes-penthouse-space-at-681-fifth-avenue-for-new-showroom/681-fifth/" rel="attachment wp-att-234044"><img class="alignleft size-medium wp-image-234044" title="681 fifth" src="http://nyocommercialobserver.files.wordpress.com/2012/06/681-fifth.jpg?w=139&h=300" alt="" width="139" height="300" /></a>The <strong>7,636-square-foot</strong> penthouse space will be used as a showroom for Jimmy Choo's upcoming Cruise 2013 line of fancy shoes and accessories.<!--more--></p>
<p>Jimmy Choo will be joining<strong> Belstaff,</strong> a luxury retailer that <a href="http://www.commercialobserver.com/2011/11/cushman-manuevers-chinese-wall-in-british-luxury-brand-deal/" target="_blank">moved into 681 Fifth Avenue last year</a>, as a fellow fashion tenant.</p>
<p>A<strong> Cushman &amp; Wakefield</strong> team of <strong>Bruce Mosler</strong>, <strong>Cynthia Foster</strong>, <strong>Mark Mandell</strong>, <strong>Ethan Silverstein</strong> and <strong>Ashlea Aaron</strong> represented <strong>Metropole</strong>, the owner of 681 Fifth Avenue. Asking rent for the penthouse space is $115-a-square-foot.</p>
<p>In a statement, Jimmy Choo USA CEO <strong>Brian Henke</strong> said the penthouse showroom fit its plans to unveil its latest line of shoes in a unique space:</p>
<blockquote><p>"Metropole created a hotel-like experience for our clients; as they enter the jewel box lobby at 681 Fifth Avenue they are greeted by uniformed doormen and a concierge. Once they enter our showroom Jimmy Choo’s products are displayed against the spectacular backdrop of Central Park and views of the gardens and flags at Rockefeller Center. It is truly a unique, inspiring space with soaring ceilings and filled with natural light," said Mr. Henke in a statement.</p></blockquote>
<p>After Belstaff took three floors for a total of <strong>17,505 square feet</strong> last Fall, <strong>Peregrine Financial Group</strong>, <strong>Altum Capital Management</strong> and <strong>Apex Bulk Carriers</strong> signed leases in the building, leaving the duplex penthouse space as the lone availability at 681 Fifth Avenue.</p>
<p>“The space we have been marketing is pretty dramatic,” Mr. Mandell told<em> The Commercial Observer</em>.</p>
<p>While the space has been marketed to a broad spectrum of potential users --including fashion and showroom tenants and hedge funds-- the penthouse’s Central Park views and outdoor space make it a potential new office for any user.</p>
<p>“We’ve had a lot of media-tech tenants that seem to be gravitating to the fact that the ceiling heights are great,” he said. “It’s a ‘wow’ space.”</p>
<p>The penthouse features an atrium that is 30-feet high and 15-feet-wide windows that offer views of Fifth Avenue and Central Park.</p>
<p>As ownership searched for a permanent tenant, the Cushman &amp; Wakefield team took a page out of colleague Alan Schmerzler’s book with his <a href="http://www.commercialobserver.com/2012/03/nfl-commits-to-month-long-bryant-park-pop-up-space/" target="_blank">handling of the retail space at 1095 Avenue of the Americas</a>. In March, to help market the 36,000 retail space in the Bryant Park office building, Mr. Schmerzler struck a deal with the National Football League for a pop-up store.</p>
<p>Metropole spent $20 million renovating the 95,074 square foot building, using architectural firm McKim, Meade &amp; White to spruce up the former home of the Metropolitan Museum of Art. Renovations were completed in 2010.</p>
<p>To help push the building’s “boutique office” feel, ownership offers concierge service, doormen, and “white-glove service.”</p>
<p><em>drosen@observer.com </em></p>
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