7 Penn Plaza (photo courtesy of CoStar)

The firm will be moving out of its current offices at 5 Penn Plaza to a 24,150 square foot space on the 10th floor at the Midtown South building. It is expected to move into the building sometime during the first quarter of 2013.David Turino of the The Feil Organization represented the firm in-house, along with The Feil Organization's legal team of Brian Palumbo and Michele Frankel.

Clayton Kline of Jones Lang LaSalle represented ComScore, Inc. He declined to comment on the deal. Mr. Turino did not immediately respond to messages for comment.

7 Penn Plaza, a 368,000-square-foot Class B office building, is currently undergoing an extensive capital improvement program. The building's lobby will be outfitted with a modern reception desk, cove lighting and granite finishes, while its entrance will not have a "grand two-story entryway" and a canopied entrance, the company said in a statement.

Each corridor and bathroom throughout each of the building's 17 floors will also be upgraded.

"The new comScore lease is an important step for The Feil Organization in the transformation of 7 Penn Plaza," said Mr. Turino in a statement. "Feil believes that high-caliber tenants like comScore and Starbucks Corporation, which recently leased 20,000 square feet on the 15th floor, are the direct result of our multi-million dollar capital improvement plan in the building."

The Starbucks Corporation signed a lease for 20,000 square feet --roughly 80 percent of the building's 15th floor-- at the building in December last year.

ComScore, Inc. is a "global leader" in providing digital business analytics. Its services are used by AOL, BBC, ESPN, Financial Times, and Nestle, among others. Its stock is currently trading at $17.15 on the Nasdaq Stock Exchange.

drosen@observer.com